Dream big and make it happen!
The Practical Dreamer Method empowers you with the clarity you need to acquire the mindset and tools required to accelerate your expansion and growth.
What differentiates us?
The strategic growth blueprint we design for you focuses on a holistic approach to your business expansion that is built around who you are and the big idea you had when launching your venture.
Our belief is that a business growth blueprint that fails to understand what was, and still is the big idea that motivated you to launch your venture in the first place is a program that will yield poor results.
Our expertise is to enhance your original vision and take your company to where you truly want it to be.
The Be-Know-Act Wheel
BE – Be the best you can possibly be by adopting a balanced and unemotional mindset to evaluate the value and feasibility of your business ideas and vision.
KNOW – No all knowledge is useful, especially if the knowledge you have is either incomplete or lead you into error or potentially distract you from what is genuinely valuable to achieving objectives.
ACT – Implementation is vital for success, yet sequencing your actions needs to be coordinated to sustain momentum and accelerating growth.
Practical Dreamer’s Be-Know-Act Cycle illustrates our belief that an entrepreneur’s big idea, business vision, operational and executive talents, and personality need to be aligned to achieve extraordinary results. But for a great and inspired product idea to become a reality, you need to break down the overall idea into manageable tasks. Each task needs to be part of a smart and well-conceived strategy that you can execute with your existing resources.
By systematically repeating this Be-Know-Act cycle, this smart and practical approach to company-building becomes your corporate culture. Aligning the many aspects of a business venture in a manner such that all activities add to the growth momentum is what Practical Dreamer does best.
Your best ideas with the benefit of a manageable approach to the implementation of best-in-class systems throughout your organization.
What is the strength of a practical approach?
When analyzing and understanding your business idea, its sustainable relative advantage, your company DNA and all the major goals at stake, we engage in a profiling process to acquire your company’s snapshot. It reveals who you are, your strengths, what you are doing right and especially what headwinds need to be addressed.
Sometimes it’s the small things that hold back the full potential of business owners. In our experience, solving all issues at once is not feasible. That is where our practical approach kicks in. Resources and time are limited. Our mission is to establish a priority list of tactical and/or strategic goals that need to be achieved to fulfill your vision. One task at a time and consistently, because this straight-forward approach always proves the most effective.
Big dreams deserve great solutions!
How do we succeed in rapidly identifying your strengths and weaknesses?… And finding the best growth solutions for you.
Whatever your activity, product you sell, size of your company or stated commercial objective, your venture will follow an evolutionary path and require defined actions that fall into the Creative-Innovative Matrix, which Practical Dreamer has decoded.
The Creative-Innovative Matrix
- Allows for a rapid business and operational analysis of your company
- By overlaying the matrix over your company’s snapshot and results, we identify the strengths and weaknesses of your venture.
- We can accurately pinpoint the measures that are required to set appropriate milestones within a defined growth program.
- The matrix covers every aspect of your business and operational needs, while respecting your vision and “big idea”.
- It is comprehensive, thus enabling seemingly unrelated tasks to operationally support your growth momentum and fund-raising.
- It is built around the value of intellectual property and the coordination of tasks to support the value of your creativity and vision.
When we develop a strategic blueprint for your rollout or growth, we apply the Creative-Innovative Matrix methodology to create a detailed program that is built around defined targets and timelines. This includes embedded accountability to ensure that we all stay on track to meet the agreed commercial targets.
As a holistic growth method, your growth blueprint benchmarks your products and services against competitiors, paths of least resistance, low hanging fruit opportunities, accelerated growth probabilities and operational implementation.
Our business growth blueprints break down every task into a detailed action plans that drills down into great detail each action axis. We have also identified the stages during the growth process when your business is at risk, hence the importance of keeping tabs on details and progress.
These risk periods that we call the 1st and 2nd Valley of Death occur when your venture evolves from Idea to Start-up and from Start-up to a fast-growing company.
Practical Dreamer focuses on such “danger zones”, but basically assumes that every day in the life of a business comes with its fair share of risk. The only way to effectively address risk and adversity, and by extension the potential sabotaging of your achievements is through constant monitoring and accountability.
This is how you can ensure best results.
Practical Dreamer’s 30/70 Principle
It is said that genius is 10 percent inspiration and 90 percent sweat. We believe that this is correct, however, when applied to a product launch or service, this statement tends to be inaccurate.
The 30/70 Principle is far more accurate when evaluating where to allocate organizational resources to achieve growth.
The 30% allocation is to Product or Service R&D. The strength of ideas and value intellectual property must become an integral part of your business DNA. Creativity drives innovation. Innovation protects you in competitive markets.
The other 70% are allocated to all your operational, business, and fundraising activities. They are the essential activities that support and drive the value of your intellectual property.
Both are interdependent and you will not have one without the other.
The Practical Dreamer Equalizer
Often, organizational dysfunctions are the result of unbalances within your company. Too much administration and unoptimized procedures vs. too little allocation to communication or fundraising for example.
Our goal is to create the harmonious and balanced environment you will require to implement your growth blueprint and achieve the goals of the 30/70 principle.
The equalization process is central to Practical Dreamer’s approach and is achieved through our hands-on approach to mentoring the executive members of your team. The Creative-Innovative Matrix provides the means through which we can identify unbalances within your operation.
Call us to learn about our Partnership Programs.
