Thinking of an IPO?
Take four simple steps to get from your current valuation to a company worth many multiples.
Learn how close you are to taking your company public
What we do
We lead startups and Scaleups companies to extraordinary growth processes by streamlining their assets. We advise and mentor entrepreneurs and businesses on how to improve processes and communication to increase valuation. Every day we help them implement ambitious strategies by streamlining their assets and operational bases to allow them to bring to market their best ideas, and grow.
How do we take you to the next level?
The interesting part of what we do for our clients is that often, the work required to put in place a strategic business development program is almost the same as preparing a company for an IPO. That’s why we say:
“If you going to do it, go all the way!”
If you are going to gear your organisation towards growth, you might as well leverage this investment in time and resources towards making you much more money by taking your company public. This is where we come in.
If you have the vision and drive to take your company public, and your team is ready, then it’s the right time to connect to start your IPO journey. Let’s make this journey together.
I want to take you through the five steps to taking your company public.
It’s easier than you think.
You just need to do it right.
The greatest reward for any entrepreneur is to see his or her vision recognized. In business that recognition is money.
Our reward is to facilitate your success and share our expertise for your successful IPO journey.
Let’s make your vision a reality.
Step 1 | IPO Assessment – Assessing your assets and scope for leverage
Audit & Scoping
Our first step is to undertake an in-depth examination of your accumulated company assets combined with an excellent understanding of market needs.
We apply our entrepreneurial and operational experience to identify any area of your organization and/or business processes in need of optimisation to be IPO-ready. During this phase, we evaluate in parallel your asset base and scope for leverage. We ensure that we successfully tick the pre-IPO checklist boxes. This first phase enables us to prepare your company for the type of scrutiny that comes when taking your company from private to public.
Step 2 | IPO Planning – Design your roadmap and develop your listing agenda
IPO Roadmap
We reverse engineer your equity story to connect the dots that build the best prospectus and maximize the value of your corporate assets for the IPO.
While minimising the risk of disruption during the IPO process, we aim to maximise the value of your business upon exit. We address key areas, such as tax and legal structure as well as help you structure the right management team and advisors to present to the banking syndicate and formally kick off the IPO process.
Going public is a significant milestone because your company must adjust to structural and regulatory requirements and increased demands from external investors. We ensure your equity story is in a good state and well-substantiated, ready for presenting your IPO case to all relevant stakeholders.
Step 3 | IPO Execution – Comprehensive 360º approach to ensure your success
Pre-IPO Advisory
We lead you through the multitude of decisions and important issues inherent to an IPO process, thus helping you and your shareholders take the right actions.
We outline a comprehensive action plan, timetable and communications structure to prepare your company for exchange listing. This involves addressing changes and providing evidence of equity story and substantiating historical financial information.
Other key areas covered in this phase: corporate governance and internal controls, financial systems and reporting capabilities, as well as structuring and taxations.
Along with meticulous planning and an appreciation of the target exchange, we work with you on your strengthening your equity story with non-financial metrics, building key value drivers and preliminary investor meetings up to 12 months ahead of planned IPO
Step 4 | IPO Completion – Closing your listing and launching you on the exchange
IPO Management
Being a listed company requires adjustments in order to keep up with expectation setting and beating them. From living with KPIs to corporate reporting, we help you evolve into a successful public company.
Besides choosing where to list as an IPO, which are often dependent on the company development stage and your overall growth strategy, you will also need to deal with the regulatory requirements of the chosen exchange that reflect the investor profile who will be interested in your company or sector.
As part of the IPO process, research will be published which will establish consensus expectations as to what your company will deliver in terms of turnover and earnings. We ensure the appropriate expectations are set during the IPO and guide you to meet or, preferably, exceed them. Our advisory assists you with detailed modelling work with key players within the ecosystem to ensure that appropriate guidance is provided to research analysts and, in turn, to investors.
Step 4 | Post-IPO – Meeting expectations and growing your commercial footprint
Managing Growth
Making your exchange listing a durable success calls for a robust growth roadmap while communicating to your investors and the market the information they need.
A successful listing is an incredible achievement for all involved. Whether personally or professionally, it is a defining moment that rewards all the commitment and hard work.
The culminating moment is the IPO ceremony. It is also the time when you need to deliver on your promises as a public company to reward the stakeholders that believed in you and attracts more media attention.
We target mobilizing investor relations, organizing ongoing investor road shows and investor-related marketing based on the predefined investor relations calendar.
Central to the success of the post-IPO phase is managing investor expectations with efficient forecasting and use of IPO proceeds as well as high-quality external reporting and disclosures, and good corporate governance.
About Practical Dreamer
When I launched my business, I had to go through all the hurdles experienced by new ventures. Today, I help entrepreneurs achieve their vision and save them time and money while they build great companies.
I founded Practical Dreamer 10 years ago after a career in the General Staff patrol and in one of the IDF’s classified intelligence units. Following my MBA, I launched myself into the world of outdoor accessories. Our flagship product was featured in Ridley Scott’s latest adventure series. That was great recognition for us.
The road to success was long, but I always managed to draw on my past experience setting up and managing large systems, planning and building strategic plans and implementing novel methods to achieve greater results.
I bring to my clients a world of business development with a unique combination of professional training, entrepreneurial experience fast-tracking their growth and commercial success.